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Friday, April 20, 2012
Amazon Appstore?s Revenue Per User Beats Out iOS, Google Play, Says Game Developer TinyCo
TinyCo, a mobile gaming startup backed by Andreessen Horowitz, is yet another major game developer that has come forward to show that revenue per user on Amazon's appstore is tracking much higher than it is on Google Play. The company, which has top #25 grossing games on both iOS and Android, looked at its title Tiny Village, a prehistoric-themed simulation game that's available on all three stores from Google, Apple and Amazon, and found that when you break it out by platform, Amazon's store monetizes 80 percent better per user than iTunes. If you break out the tablet market, Amazon Kindles monetize 43 percent better per user than iPads do. So Amazon is doing even better than Apple is, according to their numbers. This is not to rag on Google Play though. TinyCo's numbers are actually not that bad when looking at Google's store. When you look at just Android phones (which would exclude any Amazon devices since they don't offer a phone), these devices generate 82 percent of the revenue-per-user that iPhones do.
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